Security challenges of tourist destinations in Croatia: A comparative analysis of continental boutique destinations and coastal destinations affected by overtourism

Abstract

The challenges of contemporary tourism vary depending on the destination, with safety being a primary concern. Croatia is recognized as a safe tourist destination, supported by global¹ and domestic² research. The beauty and safety of the destination are among the top reasons for tourist arrivals³. Maintaining a high level of tourist safety is crucial to sustaining Croatia's attractiveness as a globally desired destination, serving as a critical marketing asset.

Continental tourism shows a slower development characterized by increases in overnight stays, arrivals, and tourist spending compared to coastal destinations. Despite non-conflicting motivations such as nature and city breaks, tourists predominantly choose coastal Croatia due to the diversity of accommodation structures⁴. Coastal and near-coastal destinations face the challenges of overtourism, yet they maintain high economic tourism indicators. Given the diversity of destinations, this paper aims to identify and differentiate their main security challenges and propose guidelines for enhancing destination safety. The study employs data analysis methods collected from relevant documents and comparisons of existing domestic and international research.

The document acknowledges the crucial role of adopting a comprehensive approach to managing security at the national level. It emphasizes integrating security measures as a critical element of destination sustainability to ensure visitors' safety and the tourism industry's well-being. However, it also underscores the importance of implementing tailored security measures in specific destinations to address their unique security needs. This includes considering factors such as the volume of visitor traffic, the type of activities and attractions available, and the prevailing security threat landscape in the area. By targeting security, authorities can enhance destinations' overall safety and security while promoting a positive visitor experience.

[1] European Best Destinations. (2022). Coronavirus: Safest destinations to visit in Europe in 2022. Retrieved from https://www.europeanbestdestinations.com/best-of-europe/coronavirus-safest-holiday-destinations/

2 Kolombatović, R.R., Barbir, R., Knežić, P., Maretić, M., Stegić, K., Štefanac, D., ... Kružić, I. (2021). Tourist's Perception of Safety in the Republic of Croatia in 2019. Transactions on Maritime Science, 10 (02), 511-519. https://doi.org/10.7225/toms.v10.n02.019

3 Croatian National Tourist Board. (2023). Strategic marketing plan of Croatian tourism 2023-2027 - Summary. Retrieved from https://www.htz.hr/sites/default/files/2023-08/SMOPHT_2023-2027_sazetak.pdf

4 Croatian National Tourist Board. (2023). Strategic marketing plan of Croatian tourism 2023-2027 - Summary. Retrieved from https://www.htz.hr/sites/default/files/2023-08/SMOPHT_2023-2027_sazetak.pdf