Published
2025-05-16
Conference Proceedings Volume
Section
Security and protection (national security, corporate and information security, disaster risk reduction)
How to Cite
Opportunity cost of thirst: Behavioral insights into water bottle use at airports
Mirela Karabatić
University of Applied Sciences of Velika Gorica
Sandra Lovrić
University of Applied Sciences of Velika Gorica
Irina Kacian
University of Applied Sciences of Velika Gorica
Keywords: Opportunity cost, Sustainable travel, Consumer decision-making, Water refill station
Abstract
There is no official data on the availability of free drinking water from the tap at airports. The aim of the study is to examine whether passengers are informed about the availability of free drinking water at the airport and whether they are willing to take water in a reusable bottle. The question arises as to what is the opportunity cost of not having an empty bottle ready when they are thirsty. The study examined whether there is a difference in the share of passengers who buy disposable water bottles at an airport that has access to drinking water from a fountain compared to an airport that does not have a drinking water fountain. How to influence consumer behavior and reduce water consumption from single-use plastic bottles?
